In a time where global alcohol consumption is in decline, with people moderating or abstaining from alcohol, the demand for great non-alcoholic options has never been greater.
Make no mistake, “Sober Curious” is not just another trend, what we are seeing now is the start of how things are going to be in the future. Retailers and hospitality venues would be remiss to not consider their zero alc offering and to look beyond the limited juice/water/soft drink that has been the mainstay of abstaining to date.
Quality, interesting options are most certainly out there and Auckland’s own Finery Drinks 0% Grapefruit Cucumber and Mint cocktail has won a silver medal at the International Wine and Spirits Competition in London.
This from Finery:
Finery Cocktails takes out Silver award at IWSC
Auckland based Finery Cocktails has taken out a Silver award at the prestigious International Wine and Spirit Competition.
Finery’s 0% Grapefruit Cucumber and Mint cocktail was entered in the ‘alternative drinks category’ a category that includes RTD’s and low and no alcohol drinks. The alternative drinks category has been running for three years within the competition, reflecting the recent rise in low and no alcohol options.
The judges recognised Finery’s 0% percent entry for its ‘light citrus aromas with beautiful mint and cucumber notes. Subtle grapefruit characters on the palate and good carbonation gives a rounded structure and a soft mint finish.’
Founder Jane Allan says “being recognised at IWSC really is the pinnacle for us. Winning silver at a globally renowned competition demonstrates the commitment and hard work our team has put in to deliver delicious alcohol free alternatives.”
“To have our 0% recognised during Dry July is as good as it gets for us!’, concludes Allan.
The competition celebrated 50 years in 2019 and it remains as relevant today as it did when wine chemist Anton Massel founded the original format back in 1969.
When Massel created the International Wine & Spirit Competition, his aim – as it remains to this day – was to reward excellence in drinks worldwide, ensuring recognition for the very best wines and spirits.
The IWSC is proud to set the international benchmark for quality, standing out in the crowded world of drinks awards with hundreds of global experts – including buyers, producers, distillers, sommeliers, distributors and influencers – judging wines and spirits throughout the year.”
Finery introduced its 0% range in 2020 and has seen increasing demand for viable alternatives to alcoholic beverages.
It’s been a busy month for Finery’s founder Jane Allan, who was made a finalist in Soda Inc’s Rise Up competition, recognising female entrepreneurs that have created businesses with global potential.
For more information about Finery Cocktails, visit https://www.finerycocktails.co.nz.