Australian’s wine stalwarts Brown Brothers have taken their popular 1889 range and rebranded it to become Brown Brother’s Origins Series with a striking and eye-catching new look.
While what’s in the bottle will remain the same, the new branding seeks to celebrate the origins of the varietals in the range.
Here in New Zealand the range will include Shiraz, Cabernet Sauvignon, Merlot and Prosecco and will retail at $18.99
This from Brown Brothers:
Brown Brothers, one of Australia’s best-loved family wine businesses, which has been making wine for over 130 years, is pleased to share that its 1889 range has undergone an exciting refresh, which includes a new name and a bold and eye-catching new design to appeal to wine lovers who are looking for premium wines that not only look great but taste fabulous, too.
While the award-winning wines within the bottle remain the same, the range is now known as Brown Brothers Origins Series. Each wine within the range celebrates the origins of different varietals, including the sense of place you get from each of the destinations it represents – from a Shiraz inspired by Australia’s farming heritage, to a Cabernet inspired by French winemaking traditions, to a Merlot inspired by magnificent old-world estates, all of the wines within the range have been designed to help people to rediscover their taste for adventure.
The strikingly vibrant colourful new labels for the range evoke a sense of playfulness, while ensuring they standout. Caroline Brown, Corporate Communications Manager for Brown Family Wine Group said: “We are excited to share this bold new look with New Zealand consumers and we hope that the bright and modern new labels will entice them to try something new and create ‘wine wanderlust’ by sharing a glimpse into the fascinating origins which inspired them.”
In the NZ market, the Brown Brothers Origins Series includes a range of three red wines from popular traditional varietals, including a medium-bodied Shiraz, an elegant Cabernet Sauvignon, and a highly versatile Merlot, all of which have been grown in some of Victoria’s most premium vineyards. The range also includes a gorgeous Prosecco, which has been recently introduced to the range. The wines within the Origins Series range include:
2018 Origins Shiraz – Inspired by the Australian spirit This medium-bodied, bright, brick-red Shiraz is inspired by Australia’s rich farming heritage. It has lifted aromas of dark berries and classic pepper notes of Heathcote Shiraz. These aromas follow through to the palate, which has generous juicy fruit and a fine tannin structure. This supple Shiraz drinks beautifully now but cellaring for 4-6 years from vintage will add complexity.
The Brown Brothers Origins Range
2020 Origins Cabernet Sauvignon – Inspired by artisanship
This elegant, deep crimson wine is inspired by French winemaking traditions, artisanship, and the purity of perseverance. It displays aromas of savoury blackcurrant and juicy dark fruits, with fine, supple tannins. The 2020 Cabernet’s depth of colour and intensity of flavour show tremendous concentration and will cellar for up to seven years from vintage.
2020 Origins Merlot – Inspired by sprawling old-world Estates
This highly versatile medium-bodied wine was inspired by magnificent old-world estates, charming chateaux, and blooming lavender fields. In the glass, this wine shows bright purple hues and lifted aromas of red berries, dried herbs, and spices with hints of liquorice. These aromas follow through to the palate where the berry fruit flavours balance the soft tannins. It can be enjoyed now or will reward cellaring up to four years from vintage.
2021 Origins Prosecco NV- Inspired by Italian Prosecco growing methods
Brown Brothers was one of the first winemakers to plant Prosecco in Victoria’s cool climate King Valley. The King Valley is climatically the closest region in Australia to northeast Italy and Brown Brothers’ Banksdale vineyard, which is 485 metres above sea level, is the perfect home for Australia’s premium Prosecco.
The Origins Series Prosecco is the perfect sparkling for the casual catch up with friends and family. Straw in colour with subtle green hues and a delicate nose, it displays delicious apple and pear characters. This wine retains the freshness and vibrancy that Prosecco is known for, and it has a beautiful savoury edge on the palate. This refreshing sparkling is made to drink now while it's light and fresh.